Wine & Cheese by TCC Customer Survey
Results!

1. How often do you drink wine?
13% Daily
57% 1-2 times a week
13% Once or twice a month
4% Once or twice a year
12% Other

2. How often do you come into TCC?
8% Weekly
14% Bi-weekly
42% Monthly
36% Less than monthly

3. How often do you come into downtown Plainfield?
20% Weekly
20% Bi-weekly
29% Monthly
32% Less than monthly

4. Is there anything that keeps you from visiting TCC more often?
38% No, nothing
34% Too busy
4% Poor location
23% Other

5. Are our hours convenient for you? 86% Yes 5% No

If not, how would you like us to change our hours? Later in the evening

6. What do you usually buy when you come into Wine & Cheese by TCC?
45% Wine
9% Beer
31% Cheese
9% Specialty Foods
6% Accessories

7. Are the purchases you make usually:
80% For yourself
20% A gift for someone else

8. Do you like to buy
46% for the evening
54% to stock up for a period of time?

9. Do you currently receive our monthly newsletter? 61% Yes 24% No

If yes, what if anything, would you like to see changed or added to the newsletter?
More about beer, monthly specials, specifics about what's being sampled during tastings, more wine educational information

10. Where else do you buy wine?
34% Grocery Store: Jewel, Dominick's, Cub Foods, etc.
24% Specialty Grocery Store: Trader Joe's, Fox & Obel, etc.
12% Local liquor store
1% Convenience Store: White Hen, etc.
14% Another wine shop
16% Other


11. When purchasing a wine elsewhere, what is the main factor in your purchase?
36% Selection
31% Price
32% Convenience
1% Other

12. Where else do you buy cheese?
64% Grocery Store: Jewel, Dominick's, Cub Foods, etc.
31% Specialty Grocery Store: Trader Joe's, Fox & Obel, etc.
0% Convenience Store: White Hen, etc.
2% Another wine shop
2% Other

13. When purchasing cheese elsewhere, what is the main factor in your purchase?
32% Selection
20% Price
41% Convenience
7% Other

14. Where else do you buy beer?
50% Grocery Store: Jewel, Dominick's, Cub Foods, etc.
10% Specialty Grocery Store: Trader Joe's, Fox & Obel, etc.
19% Local liquor store
4% Convenience Store: White Hen, etc.
9% Another wine/spirits shop
8% Other

15. When purchasing beer elsewhere, what is the main factor in your purchase?
27% Selection
27% Price
40% Convenience
7% Other

16. Should we offer “grab and go”, or precut cheeses, in addition to our cut-to-order selections?
47% Yes 53% No

17. What other products would you like to see sold in our store?
Fresh breads, expanded selection of beers, more variety of crackers, more recipes, cigars, wine kits, decor items, desserts, oils and vinegars, olives, chocolate

18. Are fresh products, i.e. fresh mozzarella, fresh bread, important to you? Should we continue to carry these items and/or expand our selection?
84% Yes, these items are important. Please continue and/or expand your selection
16% No, these items are not important.

19. What services would you like to see offered in our store?
Beer kegs, long-term wine storage facility, can you predict when the Cubs will win the World Series

20. What other events or tastings would you like to see offered?
Wine tasting 101 classes, wine appreciation classes, guest speakers, home tasting parties, more dinners, more bread and cheese tastings

21. Are the event days and hours convenient? 88% Yes 13% No

If not, how would you like us to change our days/hours for these events?
Vary the days of the tastings

22. Do you have any interest in wines that you can cellar? 35% Yes 65% No

23. Would you be interested in pre-ordering limited wines? 47% Yes 53% No